Looking to add a little luxury to your Pepsi? Now you can. Pepsi will be giving away a $100,000 jewel-studded soft-drink can to a lucky fan of the Super Bowl XLI halftime show. The only thing you do is that you have to win it.
In addition, the winner will also get two Super Bowl tickets every year for life. The sterling-silver can is encrusted with 300 diamonds, 100 sapphires and 100 rubies. The design was inspired by past Super Bowl rings, as well as by the Vince Lombardi Trophy for the winning Super Bowl team. There will not be any Pepsi in the can.
This trend of luxutizing products for press is something we’ve covered before. In fact, I think it’s now overplayed. Even USA Today noted the following diamond encrusted products.
There's not even any Pepsi in the can, but "I think they will be OK with that," Nicholson says.
The winner may be less OK with learning that he or she may owe income tax on the bejeweled prize.
This year's game will be Pepsi's 21st as a Super Bowl advertiser, but it will be the first time the soft-drink giant has sponsored the halftime show. It sees the sweepstakes as one more way to get TV viewers to stay in their seats at the half. It also hopes to draw folks in the next few weeks to its website, where it can promote other NFL tie-ins such as fan voting for the "Diet Pepsi Rookie of the Year."
3 comments:
I remember that King Crunk Lil' John... with that can of soda.. its gonna match his big “Crunk Ain't Dead” pendant.
This Diamond Pepsi Can is extremely unique and affordable by the rich people.
I think that kind of can is only for the rich people...
Not an affordable one..
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