$100,000 For a Jeweled Cigarette Pack

Just when I thought, nothing could outdo the million dollar lure, I got another stunner with the $100,000 cigarette pack from BAT International.


The leading cigarette brand has unveiled an 18ct white gold pack of Lucky Strike for display at major airports throughout 2006 to boost the iconic design profile of one of its leading cigarette brands. This pack was designed by El Ultimo Grito and goldsmiths Richard Fox Associates.


The one-off pack comes studded with a single large diamond and a ruby and the limited-edition packs will be launched for exclusive sale at selected European airports only. So, if you wear most expensive perfume, drink most expensive wine, and love anything and everything that is nothing but expensive then you might would love to treat yourself to this luxury fag!!!

Source: bornrich.org

Paris Hilton with her Diamond Encrusted Hair Straightener

Hair Straightener or Straightening irons is a tool used to change the structure of the hair with the help of heat. Hair Straightener may also be called flat irons, but not to be confused with clothes flat irons. Now, there are irons, called styling irons, that can be used to both straighten and curl the hair. One tool means that you can straighten one portion of the strand and curl the other.


Hair Straightener can change the style of your hair and make you beautiful. But this diamond-encrusted hair straightener can make both of your and your hair looks beautiful when you have it.

For the rich heiress who has it all, this Diamond Encrusted Straightener from Selfridges is a must-have to match your high couture collection. The limited-edition hair tamer is made in 18-carat yellow and white gold and is encrusted with six Dutch Crown Rose Cut diamonds for that luxury trim! The luxury cosmetic equipment sells for £9,500 exclusively from Selfridges on Oxford Street. And, the device comes encased in an Italian leather pouch.

Diamond-Studded Elephant: A diamond figurine

The Diasqua group has diversified out of the traditional low margin loose diamond trading to manufacturing jewellery to fit all budgets. Its products range from US$99 stainless steel embedded diamond jewellery, catering to the growing demand among young Indians, to the diamond-studded gold figurines that can fetch up to US$1 million catering to the whims of the super rich around the world.


Mehta explains the rationale: "we have created diamond lifestyle products under the company of Diafuego; figurines made of real gold and diamonds and watches made with diamonds. We are focusing on these products since there are too many players in the loose diamond and the jewellery business and the growth rate of the business has declined; it used to be 20%".
The DiaCouture range of products (figurines) from Diafuego, include soccer balls, animal figurines and statuettes, with prices ranging from US$6,000 to US$1 million, cater to wealthy and discerning clients.


Commenting on the potential of the DiaCoutre range in India, Mehta says, "the [target] market for the figurines in India is the super rich. Worldwide we have about 75 countries as customers for the figurines." While this super rich segment in India is still small, it is believed to be growing at a steady pace of 15% a year.


Source: tdctrade.com

Kylie Minogue With a Diamond Encrusted Skull Microphone

Kylie Minogue beat breast cancer, and can be seen back with vengeance, belting her single “2 Hearts” into a diamond encrusted skull microphone.


The promo for her new single has a Marilyn Monroe look-alike Kylie singing into a sparkling diamond encrusted skull microphone. She is looking and sounding better than ever.


She was diagnosed with breast cancer in 2005 and had to postpone her world wide tour. She also broke up with French actor Olivier Martinez during the same period.



Source: trendhunter.com

The World’s Most Expensive Jeans with Diamond Button and Rivets

New York-based APO sell the world’s most expensive jeans.

The design featuring a diamond button and rivets, starts at $4,000. Whilst the economy version are $1,000 a pair. An upgrade to 14k white or yellow gold for costs $1,500, whilst a platinum upgrade will set you back $3,250. All jeans will come with an authenticity number as well as an appraisal sheet for the quality of the diamonds. For that money I should coco!

APO says it makes personalized designer jeans that are exclusively made for their clients’ individual fit, and that their jeans are made with some of the most expensive denim in the world. Also unlike other brands APO’s zippers are specially polished and plated. Furthermore the pockets are made with silk satin and not the standard cotton material. Each pair of jeans is considered a work of art and each label personalized with the owners name and ID number.

I think I will just stick to Cheap Monday’s (which rule) if its much the same to you. For £40 a pair you can’t go wrong - they rock!

Source: trendhunter.com

Opera Singer Maria Callas Diamond Jewelry Collections Raised a Million

Jewellery belonging to opera singer Maria Callas has fetched $1.87m (£1m) at auction in Switzerland, triple the pre-sale estimate. The 11 pieces were sold by an unnamed heir who had held onto the collection since the soprano's death in 1977.

The most expensive lot in the auction, which took place at Sotheby's in Geneva, was an 11.7-carat diamond ring. La Divina fetched $397,500 (£213,500), nearly five times the original estimate set by auctioneers.

"There was big interest from all over - collectors, professionals and fans of opera," said Sotheby's David Bennett.

"These jewels have never been on the market before."

Bidding was heavy for Callas' 18-carat gold evening bag, trimmed with diamonds, which fetched $45,500 (£24,430) - roughly nine times its pre-sale estimate.

"That was an amazing price," said Stefano Papi, the author of a book on the soprano's stage jewels. "The buyer must be someone who really loved this woman."

A large part of the collection were items given to Maria Callas by her first husband, Giovanni Meneghini, half a century ago.

Source: news.bbc.co.uk

175 Diamonds Jewel Watch of Longines

Longines, the Swiss high range watch manufacturer since 1832, is celebrating 175 years of watchmaking heritage this year. In order to commemorate the same, the company has unveiled a limited edition jewel-watch, the Longines 175 Diamonds.


Produced in a limited run of 175, the watch has been festooned with 175 diamonds that celebrate the brand’s anniversary with great grace. Crystallized in a rectangular box in white gold 18 carats, the watch has been inspired by a part created by Longines in the years 1920, a golden age of female refinement. A white mother-of-pearl dial is protected by an ice sapphire inrayable.


What could be better than this special edition watch adorned with 175 diamonds to celebrate the 175 candles?


Source: bornrich.org

Bling Design Bluetooth Headset with Diamonds

Love it or hate it, gadgets are the new bling, literally. Creators of the Pama 7008 Pink Diamante Bluetooth Headset decided that pink was not girly enough, but pink with diamonds, now that is how you girlify a gadget.

Add the Personal touch to your mobile phone with this superb Bling Design Bluetooth Headset in Pink and Clear Diamante Crystals, the ultimate bluetooth headset for woman.

Aside from the "pretty in pink diamonds" setup, the headset comes with a neckstrap, one button action, 5 hours of talk time, weighs 12.7 grams, and enhanced audio. It's only available in the UK and sells for 47.95 EUR.

This Bling Design Bluetooth Headset in Pink and Clear Diamante Crystals is in perfect match with diamond earring, diamond necklace and diamond ring.

Pama P7008 Bluetooth headset Specification and Features.

Bluetooth Version 1.2 Compliant.
Bluetooth (Headset & Handsfree Profile).
One Button action
Up to 5 hours talk time
Upto 200 hours standby
Weighs just 12.7g
Enhanced Highest Quality Audio.
Pairs with up to 8 phones / devices.
Li-ion battery and charger included.

Eco Engagement Rings - Earth-Friendly Canadian Diamonds

Promise her the world, and show her you’ll care for it as well. Gents, forget blood diamonds. To show your beautiful wife just how much she means to you, consider getting an earth-friendly engagement ring.

There is so much controversy involved with mining diamonds, that a lot of couples have opted to skip the icey bobbles entirely. For the bling-thirsty yet globally conscious, there are alternatives!

You won’t have to sacrifice glitz or contribute to the unethical treatment of miners thanks to San Francisco-based Brilliant Earth. The business was launched by Beth Gerstein and Eric Grossberg as a result of their love for each other and the Earth. Eric was stumped because he couldn’t find an ethical source for the dimaonds, so created Brilliant Earth as an alternative to the cruel industry.

“All of our diamonds come from Canadian mines that follow environmentally sustainable practices and are committed to delivering high quality gems. Our well-established suppliers authenticate the source of their diamonds as conflict free and follow established domestic business practices.”

As part of its mission to promote industry-wide change, we work in partnership with advocacy groups to promote awareness about conflict diamonds, labor and mining issues, and environmental concerns in the industry. Brilliant Earth also dedicates 5% of its profits to directly benefit local African communities harmed by the diamond industry.


Source: trendhunter.com

$100,000 Diamond-encrusted Pepsi can

Looking to add a little luxury to your Pepsi? Now you can. Pepsi will be giving away a $100,000 jewel-studded soft-drink can to a lucky fan of the Super Bowl XLI halftime show. The only thing you do is that you have to win it.

In addition, the winner will also get two Super Bowl tickets every year for life. The sterling-silver can is encrusted with 300 diamonds, 100 sapphires and 100 rubies. The design was inspired by past Super Bowl rings, as well as by the Vince Lombardi Trophy for the winning Super Bowl team. There will not be any Pepsi in the can.

This trend of luxutizing products for press is something we’ve covered before. In fact, I think it’s now overplayed. Even USA Today noted the following diamond encrusted products.

There's not even any Pepsi in the can, but "I think they will be OK with that," Nicholson says.

The winner may be less OK with learning that he or she may owe income tax on the bejeweled prize.


This year's game will be Pepsi's 21st as a Super Bowl advertiser, but it will be the first time the soft-drink giant has sponsored the halftime show. It sees the sweepstakes as one more way to get TV viewers to stay in their seats at the half. It also hopes to draw folks in the next few weeks to its website, where it can promote other NFL tie-ins such as fan voting for the "Diet Pepsi Rookie of the Year."

Colored diamonds: The most expensive gemstone in the world

Strongly colored diamonds, called fancies, can be genuinely scarce. About one carat out of every 10,000 sold is a fancy. These shades include yellow, green, blue, orange, brown ("champagne"), purple, gray, black, milky white, pink and red. Red is by far the rarest.


There are around thirty-five red diamonds currently known and most weigh under half a carat. The largest is the Moussaieff Red at 5.11 carats, cut from a 14-carat rough found by a Brazilian farmer and displayed at the Smithsonian in 2003.


Per carat prices for natural, untreated red diamonds have so far ranged from about $800,000.00 to $1.9 million which makes this substance the world's most concentrated nonradiological form of wealth. Most of the time these stones are unavailable at any price, though there were reports in 2002 of a new discovery in the Lipetsk region of Russia.


SERENDIBITE, not to be confused with serandite, is a cyan colored stone that comes from Sri Lanka. It boasts an unusually complex formula consisting of calcium, magnesium, aluminum, silicon, boron and oxygen. So far there exist three faceted specimens of 0.35 carats, 0.55 carats and 0.56 carats. The first two were discovered by rare stone specialist D. P. Gunasekera and purchased by the late Prof. E. J. G�belin of Switzerland. Was sold for about $14,300.00 per carat. The name comes from the old Arabic term for Sri Lanka, Serendib, as referenced in The Sixth Voyage of Sinbad and elsewhere.

Multicolored Diamond Bracelet

It is said that the diamonds are woman's bestfriend. Woman likes diamond jewelries that make her gorgeous. Most jewelries that womens love are ring, earrings, bracelets and necklace. But most woman today prefer also a multicolored diamond jewelries.

Simple pieces of pure yellow or white gold, silver, platinum, etc. will match with essentially anything you choose to wear—to any occasion. Today the trend in jewelry is multicolor. Using multiple gems in multiple shades means more opportunity to wear that piece of jewelry.

Believe it or not, this piece features only diamonds. It is hard to believe with all those colors. There are different types of multicolored diamonds and it includes fancy orange enhanced diamonds, fancy brown diamonds, fancy pink enhanced diamonds, fancy yellow enhanced diamonds, white diamonds, black opaque diamonds, fancy green enhanced diamonds, and fancy blue enhanced diamonds.

That is a lot of diamonds! In fact, it is 4.50 carats worth of diamonds set in a 14K white gold bracelet with a box clasp.

Halle Berry's Pumpkin Diamond Ring

The actress sported the Harry Winston-owned 5.54-carat cushion-shaped diamond when she won the Oscar for Best Actress for her role in Monster's Ball in 2002. Named for both its unusual hue and because the House of Winston acquired it a day before Halloween, the Pumpkin Diamond is the world's largest Fancy Vivid Orange diamond and boasts an estimated value of $3 million.

Ronald Winston, along with Phillip Bloch, designed the now-famous ring which it is set in for Best Actress winner Halle Berry, who wore the ring to the 2002 Academy Awards. It was rumored to have been sold on March of 2005.

A handbag that made of diamonds

Somewhere out there, there just might be someone who is willing to put down the estimated $1.63 million on this bag. Surely when Japanese designer GinzaTanaka imagined this bag and proceeded with meticulous craftsmanship to scatter 2,182 diamonds across it’s platinum surface, he believed that someone out there would love it just that much.

And he is probably right. If not, we can think of some beautiful ways to arrange 208 carats in diamonds, such as some of the gorgeous diamond necklaces, watches and earrings that you will discover in our online jewelry auction. And since you can bid anything you wish, we’ll have no problem with you trying to reach a million, but, we are betting that you can find your dream diamonds for quite a bit less. This pricey handbag is the world’s most expensive and fanciest bag.